A huge part of the success of the video streaming platform depends on the OTT/IPTV solution you obtain. Its functionality defines how you operate and manage your OTT/IPTV business and what quality of experience you ensure for your viewers.
Marketing, OTT content strategy, and technology are three components of the success of your video streaming platform. Achieving it is simpler with the right solution. Since various companies focus on different features, let’s explore which of them can lead you to success.
4 Features of an OTT Solution That Will Help You Run a Video Streaming Service Successfully
#1 Encoding and transcoding
Encoding and transcoding generally refer to the delivery process. Due to encoding, a video becomes suitable for transmission through the Internet.
When you capture a video from a camera, it is too huge for delivery. So, it goes through the encoding process, which is the segmentation and compression of a video. As a result, the delivery speeds up.
The transcoding process is necessary for a video to be smoothly delivered and played on a receiving device. During it, multiple copies of content are made in different sizes and bitrates. As a result, a video can meet the requirements of a user’s gadget.
Furthermore, these processes help empower adaptive bitrate streaming (ABR). ABR is about adjusting the quality of a video to network conditions during playback. Consequently, consumers get an uninterrupted viewing experience.
Analytics is a powerful tool for a video streaming business, as it provides valuable data on viewer behavior, preferences, and content performance. Utilizing this data helps you make data-driven decisions. Analytics data also allow you to identify reasons for users leaving your platform. As a result, you optimize and grow your platform step-by-step.
Analyzing viewers’ habits allows you to understand what content resonates well with your users and which videos they don’t like. As a result, you create content they will enjoy and save resources otherwise spent on unnecessary videos. Moreover, analytics data let you personalize recommendations for viewers, which helps you increase an engagement rate.
#3 Multi-platform functionality
Viewers move from traditional television to online streaming services because they provide flexibility and convenience.
People have access to video streaming platforms on any devices they want, including mobile phones, tablets, TVs, and desktop computers. It gives them the freedom to watch videos whenever and wherever they want.
Some like streaming videos on the go, and others prefer watching videos on a large Smart TV screen in the highest quality possible.
As a result, multi-platform functionality helps you personalize the experience for each viewer.
#4 Content Delivery Network (CDN)
CDN is a network of geographically distributed servers capable of delivering content anywhere. It helps you reach viewers around the globe and ensure a smooth viewing experience for them. So, for example albanian IPTV app NimiTV can reach its audience in all over the Europe and even in Australia.
CDN improves the delivery of content and the performance of the service. Moreover, it secures your service from DDoS attacks. When you experience sudden spikes in traffic, it will handle the situation by distributing the load. It is also quite helpful when you release new videos or arrange live streams. As a result, all users have a satisfying experience.
The infrastructure you utilize for running a video streaming business is essential. You should identify your goals and a vision to understand what features will be necessary for you. We have listed those that can be quite helpful during operation. Pay attention to them too, when choosing the OTT solution.